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Geofilters work well for businesses because they give you the opportunity to show off your products while still being creative.īusinesses can sponsor and create their own filters which are then made available to Snapchat users to use in their own snaps. They allow you to customize your experience by adding fun and interesting Snapchat filters to your photos. You know - the ones that turn you into a unicorn or make a rainbow pop out of your mouth. Geofilters are those special effects that appear on your screen when you're creating a snap. Plus, they can be viewed multiple times per day so the message is more likely to stick. They're fun and interactive and provide more value than just watching a static image. Snapchat stories are a great way to keep your audience engaged. Choose where you'd like to post your snap.Add any text or emojis you'd like to include.Select the type of photo/video you'd like to share (snap).To create a snap story, follow these steps: Your followers will see your stories when they open the app. Snap StoriesĪ snap story is a collection of pictures and videos that appear at the top of your feed. However, three of these features will help you to make your Snapchat marketing campaign stand out and help to get your snaps in front of the right eyes. Snapchat has tons of features, that’s what makes it so fun to use. How can you effectively use Snapchat for marketing? Snapchat Features Worth Using For Marketing 🤩 Since Instagram and TikTok both use the same video formats each component works together and content can be shared across platforms to create a cohesive and consistent campaign. Snapchat marketing can fit into your strategy like a puzzle piece, especially if you are already making use of other social media platforms.

It is a platform that thrives off of rawness and personality – so if you aren’t prepared to strip your brand down and share it with the world then perhaps this isn’t the marketing strategy for you. Snapchat marketing is different than traditional social media advertising methods. You are now ready to get started using Snapchat for marketing purposes. Share your business location and phone number.If you already have a personal Snapchat account then skip straight to step 4 and start there. (But more on this later) How do you set up a Snapchat business account? 💼Ĭreating a business account for Snapchat is easy. It's also a good tool for building your brand identity and creating brand awareness. Snapchat for marketing isn’t right for all companies, however, for some, it is a great way to connect with your audience. One feature that users seem to be particularly attached to is the ‘Memories’ feature, which brings up snaps you have previously sent on that day. Snapchat ups the ante by letting users add text, emojis, stickers, and filters to their snaps before sending them. This makes them perfect for sharing quick messages with friends and family. The app allows you to send photos or videos that disappear after they've been viewed. In addition to its popularity, Snapchat offers some unique features that make it stand out from other apps. The company was founded in 2011 and now boasts over 300 million daily users. Snapchat has become one of the hottest social media platforms out there. First Things First, What Is Snapchat? 🤷‍♀️ For more information, read our affiliate disclosure.

If you click an affiliate link and subsequently make a purchase, we will earn a small commission at no additional cost to you (you pay nothing extra). Important disclosure: we're proud affiliates of some tools mentioned in this guide.